Even the best marketers lose sleep over what's happening or about to happen in their market. Though you know your market inside and out, you still have unanswered questions:

• How will my share be impacted by a slick new competitive product? What can be done to offset it?
• Is the buzz around my brand more powerful than ad spending? How does word-of-mouth compare and contribute to my marketing programs?
• My product hits the feature set dead-on. We're doing all the right things in marketing and have great distribution. Why can't we make our numbers?

DecisionPower™ answers these questions and more — it's like having a test market on your desktop to run "What-if?" scenarios about your customers and competitors as often as you need. Find out what succeeds — and fails — without revealing your plans to your marketplace.

DecisionPower solutions are tailored to industry-specific challenges. Here are just a few examples:

Advertising
What mix of advertising media, from online to offline, most effectively reaches influencers and buyers? DecisionPower delivers media agnostic planning insights to improve returns on advertising spending.

Consumer Packaged Goods
Low-carb products are a phenomenon, but how long will it last? Find out what you can do to exploit the latest trend.

Food and Beverage
How much should you spend on a secondary brand without cannibalizing sales on your flagship product? Discover how to determine spending levels in order to optimize profit.

Pharmaceutical
Your main product is going OTC. How do you maintain your leadership and take the brand into the consumer realm without sacrificing market share to the competition?

Financial Services
Your new loan package is pulling about half the sales you expected. All the traditional measures show your media is working, customers like the product and the price is right. What's holding it back?

Automotive
Your brand is well-known for its off-road capabilities. How can you extend this image of "ruggedized performance" into the sports car category?

Media & Entertainment
You have a new type of reality newscast where everyday people file reports. What types of participants can have the biggest sway on your viewers?

Consumer Electronics & High Technology
Camera phones are getting more popular. How can you leverage this with new services and accelerate the rate of purchase?

Retail
A big box retailer is planning to expand into several of your key territories. How do you counter this and maintain (or even grow) sales and profitability? Do you specialize your assortment, target your media to the most profitable segments or add services?