MarketSim™ models adapt to your changing market conditions and needs. The introduction of new categories and brands, as well as competitive threats, may require occasional adjustment of inputs and variables. At DecisionPower™, we realize that your marketing and research departments have numerous priorities and may not have the time, resources or expertise to fine-tune the models. That's where we and our partners can help.

Calibration

Familiarity with industry data, and mapping this data into MarketSim, are keys to creating a successful model. Calibration — or fine-tuning — is one of the first steps when setting up your market model. Our experts can help you describe consumer behaviors that historically reproduce your market's overall dynamics, enabling accurate simulations for the future.

Scenario Analysis

Once your model is set up, countless "What-if?" scenarios can be tested. DecisionPower professionals can assist you with running scenarios to:

• Counter competitive threats
• Drive return on marketing investment (ROMI)
• Explore future pricing or new product features
• Test the effects of new promotions
• Reveal important future challenges, opportunities and optimizations
• Exploit emerging market opportunities

Customization

Though MarketSim was designed to accommodate a wide variety of data inputs, your company may still have unique requirements that need to be built in. DecisionPower can adapt the software to include proprietary data sources or models of consumer behavior.

To inquire about our professional services, please contact us at info@decisionpower.com.