A New Era in Marketing Analytics
As an experienced marketer, you know that traditional analytics tools have shortcomings. Market Mix Modeling (MMM) tells you which market factors are related, but the insights are based on what's happened in the past. Test marketing is relatively accurate, but time consuming and expensive, and it exposes your hand to the marketplace. You can gather data through panels, but their inputs, though valuable, often don't map into what actions you should take and what the results will be. And educated guessing is just that — guessing.
MarketSim™, DecisionPower's flagship product, takes you where traditional tools can't. It unifies all relevant market, customer and competitive data into an interactive, reusable model that captures your market's "DNA." It provides the closest view into the reality of your marketplace.
Unlike other analytics tools, MarketSim is forward-looking, consumer-driven, discrete and not based simply on a review of historical data. Our Global 1000 customers have found it to be over 99% accurate for all brands in a category — extending to the hold-out projections as well. And MarketSim produces critical insights when any or all of these market conditions change:
- Marketing mix
- Competition
- Media and promotion
- Influence of social networks
- Channel characteristics and options
- Exogenous factors (e.g., weather, economy, etc.)
MarketSim gives you answers about future consumer behavior to help you make tough decisions and act with greater confidence.
