Winning in Your Market

You're responsible for so many critical, time-sensitive, "make or break" decisions for your product line — pricing, ad spending, new product launches, competitive moves. Getting the best results — ROI, share, profit, revenue, or all of the above — from your marketing programs requires more than data. It requires a framework that brings all your data into play to understand actions and consequences. MarketSim™ is indispensable for marketing decision makers. Run numerous scenarios privately on your desktop to see how your consumers and competitors will actually respond — it's the only modeling tool that accurately simulates real-world behavior.

Using agent-based modeling (ABM) technology, MarketSim:

• Replicates real-life consumer behavior: Does not just correlate outcomes based on statistical models.
• Gives accurate results: Has consistently demonstrated 99% brand-level accuracy — within the hold-out period and beyond.
• Uniquely reveals emergent behaviors: Gives a heads-up on things you didn't anticipate — for areas to avoid and opportunities to exploit.
• Examines factors you can control and those you can't: Includes exogenous factors such as weather, economics, natural disasters and changes in the political landscape.
• Is forward-looking: Offers insights into the future when tomorrow looks different from today.
• Is dynamic and evolving: Reuse and refine MarketSim models for months and years as market and business conditions change
• Is robust and powerful: Allows you to easily explore literally hundreds or thousands of variables in "What-if?" scenarios.
• Tells you why: Reveals cause and effect to help you understand what makes your market tick and which influences matter most.

Use existing models to solve tomorrow's surprise problems, without starting over. The end result is better decisions that impact your brand and your category, and improve the return on marketing investment (ROMI) for your company.

More Power on Your Desktop

MarketSim 2.0 is the latest version of DecisionPower's™ flagship product. This release increases the power, flexibility and scalability of MarketSim. New customer-driven features include:

• Automated optimization: Now runs scenarios and reveals the path to desired results (e.g. revenue, profit, etc.) with minimal manual intervention.
• Increased ease of use: Streamlines all user interface activities that lead users to answers. Organizes all related information in an open database, more easily integrating client data and third-party reporting tools.
• Unlimited scalability: Track and report on any number of consumer segments, channels, brands and SKUs.
• More powerful analytics: Models social networks, media, product relationships and a host of other consumer behaviors more quicky and with more flexibility.