Where Advertising Starts

AdPlanit is first mixed media planning tool delivered to Small & Medium Sized Enterprises (SMEs) as an online service (www.adplanit.com ). It is built upon unique and proprietary simulation technology developed by DecisionPower over ten years in connection with some of the world’s largest marketing organizations, including Procter & Gamble, Unilever, Coca Cola, Dentsu and the Nielsen Company.

AdPlanit allows media-planners and buyers to “try before they buy”, simulating any media plan on a virtual population of consumers representing the advertiser’s target audience. AdPlanit supports the use of the exact media types, vehicles, ad sizes and timing of a “real-world” plan.

AdPlanit assesses media plan performance, suggests improvements to a plan, and will even generate a plan for a user. AdPlanit takes into consideration the advertiser’s specific needs, including budget and time constraints, advertising goals, and the specifics of the advertiser’s target audience and business category. AdPlanit enables users to buy media with the confidence that they are making the right decision for their business.

AdPlanit is designed for flexibility in configuration and implementation. The entry level version is available free to users, with additional features and media types available to professional media planners, advertising agencies and big-local enterprise applications. DecisionPower can customize AdPlanit to meet the integration, implementation and planning needs of any size organization.