Contact
Doug Chalmers
DecisionPower, Inc
408 379-9200
dchalmers@decisionpower.com

CAMPBELL, CA — March 20 2006 — DecisionPower™ CEO Ken Karakotsios, an expert and thought leader in simulated analytics, will be a lead symposium speaker at the 2006 Institute for International Research (IIR) "The Conference on Marketing" in Las Vegas, NV, March 20-22, 2006. This comprehensive event is projected to be the largest of its kind, featuring break-through speakers across marketing functions and industries to reveal the most progressive advances in marketing.

Mr. Karakotsios's presentation titled "Going Beyond Marketing-Mix" will address how and where agent-based modeling (ABM) can be integrated into marketing strategy to deliver stunning results. Some of the world's most respected consumer-driven companies have built sustainable "competitive advantage" by leveraging this new market simulation method called agent-based modeling (ABM). It's unmatched in revealing insights for:

• Launching new products/initiatives
• Revitalizing sluggish products
• Crushing competitive threats
• Leveraging non-traditional mix elements, including blogging, paid search, product placement and word-of-mouth

ABM is a unique modeling technology that actually grows in accuracy and capability as time moves forward. A MarketSim model is built for continual and easy access. It's designed to allow marketing decision makers to continue to challenge, refresh and/or extend ROI—everyday—right on their desktop PC.

Mr. Karakotsios has over 15 years of experience applying agent-based modeling in categories such as education, science and business. As an entrepeneur, he has focused on delivering powerful analytical tools to end users. Prior to DecisionPower Ken was at Maxis where he was the designer and auther of the award-winning software title SimLife; He also held positions at Apple Computer, Silicon Compilers and National Semiconductor.

About DecisionPower, Inc.

DecisionPower, Inc. is a pioneer and leader in simulated analytics software for consumer-driven Global 1000 companies. Its flagship product, MarketSim, utilizes agent-based modeling (ABM) to enable users to create interactive, reusable market models—on the desktop—that most closely replicate real-life consumer behavior.

MarketSim models allow marketing decision makers to quickly evaluate "What-if?" scenarios to reveal future outcomes before they happen to increase the odds of success, lower business risks and improve return on marketing investment (ROMI).

Founded in 1995, DecisionPower is a privately held company headquartered in Campbell, California. It partners with results-oriented companies who are best-in-class in their respective marketing specialties and vertical markets. DecisionPower serves industry leaders in consumer packaged goods, food and beverage, pharmaceuticals, automotive,financial services, media and entertainment, consumer electronics, high tech and retail industries. To learn more about DecisionPower, visit www.decisionpower.com.

DecisionPower and MarketSim are trademarks of DecisionPower, Inc. All other company, brand and product names are the property and/or trademarks of their respective owners.