Contact
Doug Chalmers
DecisionPower, Inc
408 379-9200
dchalmers@decisionpower.com

CAMPBELL, CA—November 13, 2006—DecisionPower, Inc., a pioneer and leader in simulated analytics software today announced the shipment and installation of MarketSim™ 2.6, the latest version of its flagship marketing analytics product. Using agent-based modeling (ABM), MarketSim enables users to create, run and evaluate marketing scenarios—on the desktop—with an accuracy that most closely replicates real-life consumer behavior. MarketSim enables marketing decision makers to quickly run unlimited "What-if" scenarios to reveal future outcomes, for faster, more accurate marketing decisions.

MarketSim, DecisionPower's revolutionary agent-based modeling software, reveals how and where marketing managers can attack the market armed with insights that emerge from detailed and complex analysis of consumer behavior. "With the features and functions released in version 2.6 it's even more easily accessible to marketing decision makers from the convenience of their desktops," said Ken Karakotsios, co-founder and CEO of DecisionPower. "Version 2.6 dramatically improves the user experience with increased power, ease of use, flexibility and scalability. This is a dramatic improvement to our core offering and allows our customers to more quickly respond to critical, time-sensitive market changes, to exploit unanticipated opportunities, and to make tough marketing decisions with greater confidence and accuracy."

MarketSim 2.6 Enhancements

More powerful—much faster than previous MarketSim versions. Scenarios that used to take an hour can now be finished in less than 10 minutes!

Increased ease of use:—a totally new "Brand Manager Interface" streamlines scenario creation and analysis, easily moves data from spreadsheets to the simulation database, and improves the forecast process.

Expanded enterprise support:—runs across the LAN, WAN and internet. Can also be accessed as a "hosted service" through a web-browser.

Extended Category Structure:—categories can be organized by competitor, brand, variants, or even SKU's. And, marketing data can be targeted at any level to reveal "master-brand" spending and marketing halo effects."

Check-Pointing of Consumer States—means you no longer have to simulate the past to forecast the future, which shortens simulation time and speeds-up results.

Existing MarketSim customers can move quickly to Version 2.6 with minimal intervention. The productivity, pace and power of MarketSim 2.6 provides significant additional capabilities to both existing and new clients.

Pricing and Availability:

MarketSim 2.6 is now included as the standard product and is available with no increase in price. Pricing varies according to specific customer requirements including consulting, model development and selected software licensing options. Upgrades to MarketSim 2.6 are available immediately. Additional product information is available at www.decisionpower.com. Interested companies can email DecisionPower at sales@decisionpower.com or call 408 379-9200.

About DecisionPower, Inc.

DecisionPower, Inc. is a pioneer and leader in simulated analytics software for consumer-driven Global 1000 companies. Its flagship product, MarketSim, utilizes agent-based modeling (ABM) to enable users to create interactive, reusable market models—on the desktop—that most closely replicate real-life consumer behavior. MarketSim models allow marketing decision makers to quickly evaluate "What-if?" scenarios to reveal future outcomes before they happen to increase the odds of success, lower business risks and improve return on marketing investment (ROMI).

Founded in 1995, DecisionPower is a privately held company headquartered in Campbell, California. It partners with results-oriented companies who are best-in-class in their respective marketing specialties and vertical markets. DecisionPower serves industry leaders in consumer packaged goods, food and beverage, pharmaceuticals, automotive, financial services, media and entertainment, consumer electronics, high tech and retail industries. To learn more about DecisionPower, visit us at www.decisionpower.com.

DecisionPower, MarketSim and MarketSim Express are trademarks of DecisionPower, Inc. All other company, brand and product names are the property and/or trademarks of their respective owners.