Contact
Doug Chalmers
DecisionPower, Inc
408 379-9200
dchalmers@decisionpower.com

CAMPBELL, CA — January 12, 2005 — DecisionPower, Inc., a pioneer and leader in simulated analytics software today announced the release of MarketSim™ 2.0, the latest version of its flagship marketing analytics product. Using agent-based modeling (ABM), MarketSim enables users to create interactive, reusable market models — on the desktop — that most closely replicate real-life consumer behavior. These models then allow marketing decision makers to run unlimited "What-if" scenarios that reveal future outcomes, enabling faster, more accurate decisions.

"DecisionPower™ revolutionized the marketing analytics industry with MarketSim 1.0, the first 'productized' version of agent-based modeling software, by making detailed and complex analysis easily accessible to marketing decision makers from the convenience of their desktops," said Ken Karakotsios, co-founder and CEO of DecisionPower. "Version 2.0 dramatically improves the user experience with increased power, automation, flexibility and scalability. This allows our customers to more quickly respond to critical, time-sensitive market changes — to exploit unanticipated opportunities — and make tough marketing decisions with greater confidence and accuracy."

New customer-driven MarketSim 2.0 features include:

• Automated scenario optimization: Now runs scenarios and reveals the path to desired results (e.g., revenue, profit, etc.) with minimal manual intervention.
• Increased ease of use: Streamlines all user interface activities that lead users to answers. Organizes all related information in an open database, more easily integrating client data and third-party reporting tools.
• Unlimited scalability: Tracks and reports on any number of consumer segments, channels, brands and SKUs.
• More powerful analytics: Models social networks, media, product relationships and a host of other consumer behaviors with greater speed and flexibility.

Existing MarketSim and MarketSim Express™ customers can move quickly to Version 2.0 with minimal intervention and cost. The productivity, pace and power of MarketSim 2.0 will provide significant additional capabilities to both existing and new clients.

Introducing MarketSim 2.0 at IIR Annual Conference, January 12-14, 2005

DecisionPower will introduce MarketSim 2.0 at the Institute for International Research (IIR) Annual Conference on "The New Era of Accountable Marketing" in Miami, FL, January 12-14, 2005. The company is also a conference presenter, sponsor and exhibitor. DecisionPower CEO Ken Karakotsios will be speaking on January 13th on "How to Exploit Market Opportunities Through Agent-Based Modeling (ABM)."

Pricing and Availability:

MarketSim 2.0 is now available. Pricing varies according to specific customer requirements including consulting, model development and software licensing. Pricing upgrades for MarketSim and MarketSim Express clients are also available immediately. Additional product information is available at www.decisionpower.com. Interested companies can email DecisionPower at sales@decisionpower.com or call 408 379-9200.

About DecisionPower, Inc.

DecisionPower, Inc. is a pioneer and leader in simulated analytics software for consumer-driven Global 1000 companies. Its flagship product, MarketSim, utilizes agent-based modeling (ABM) to enable users to create interactive, reusable market models — on the desktop — that most closely replicate real-life consumer behavior. MarketSim models allow marketing decision makers to quickly evaluate "What-if?" scenarios to reveal future outcomes before they happen to increase the odds of success, lower business risks and improve return on marketing investment (ROMI).

Founded in 1995, DecisionPower is a privately held company headquartered in Campbell, California. It partners with results-oriented companies who are best-in-class in their respective marketing specialties and vertical markets. DecisionPower serves industry leaders in consumer packaged goods, food and beverage, pharmaceuticals, automotive, financial services, media and entertainment, consumer electronics, high tech and retail industries. To learn more about DecisionPower, visit us at www.decisionpower.com.

DecisionPower, MarketSim and MarketSim Express are trademarks of DecisionPower, Inc. All other company, brand and product names are the property and/or trademarks of their respective owners.