Contact
Doug Chalmers
DecisionPower, Inc
408 379-9200
dchalmers@decisionpower.com

CAMPBELL, CA—February 26, 2007—DecisionPower™ CEO, Ken Karakotsios, an expert and thought leader in simulated analytics software, will be a conference track leader and highlight speaker at the 2007 Institute for International Research (IIR) "10th Annual Return on Marketing Investment Conference" in Miami, FL, February 29-28, 2007.

The event focus on how "The Power Has Shifted To The Consumer"—will showcase innovative marketing-mix strategies for traditional as well as non-traditional media channels, how to improve marketing communication to the C-suite, brand and consumer metrics, as well as techniques to develop accountable marketing plans for long term financial success. The Conference will bring together corporate best practices and future forward trends to communicate marketing's bottom line impact when power has shifted to the consumer.

Ken Karakotsios will reveal how and where agent-based modeling (ABM) effectively addresses this phenomena and specifically how a company can now lead the way to capturing consumer behavior in building market share and corporate profits. His presentation titled "The Secret Sauce—How To Build Sustainable Competitive Advantage" will address how consumer-driven companies can use this revolutionary modeling tool to:

• Build accurate consumer driven market-models that respond just like real consumers
• Evaluate "What-if" scenarios on your desk-top to evaluate outcomes well before they happen in the marketplace
• Reveal unanticipated opportunities and the best ways to exploit them
• Gain and sustain that competitive advantage in today's changing/unpredictable marketplace

Today, everything that happens in the market—from share, trial, and awareness build to product fads and failures to corporate bankruptcies and IPO's—emerge from how consumers, the ultimate "energy source" in every market, process and respond to the full set of competitive inputs. Having access to an accurate model of the consumer, and using that model to trial and make informed decisions provides unmatched returns. Returns that are available for months—and possibly for years.

Mr. Karakotsios has over 15 years of experience applying agent-based modeling in categories such as education (ActiveChemistry), science (NASA) and business (MarketSim). As an entrepreneur, he has focused on delivering powerful analytical tools to end users. Prior to DecisionPower, Ken was at Maxis where he was the designer and author of the award-winning software title SimLife; he also held positions at Apple Computer, Silicon Compilers and National Semiconductor.

About DecisionPower, Inc.

DecisionPower, Inc. is a pioneer and leader in simulated analytics software for consumer-driven Global 1000 companies. Its flagship product, MarketSim, utilizes agent-based modeling (ABM) to enable users to create interactive, reusable market models—on the desktop—that most closely replicate real-life consumer behavior. MarketSim models allow marketing decision makers to quickly evaluate "What-if?" scenarios to reveal future outcomes before they happen to increase the odds of success, lower business risks and improve return on marketing investment (ROMI).

Founded in 1995, DecisionPower is a privately held company headquartered in Campbell, California. It partners with results-oriented companies who are best-in-class in their respective marketing specialties and vertical markets. DecisionPower serves industry leaders in consumer packaged goods, food and beverage, pharmaceuticals, automotive, financial services, media and entertainment, consumer electronics, high tech and retail industries. To learn more about DecisionPower, visit us at www.decisionpower.com.

DecisionPower, MarketSim and MarketSim Express are trademarks of DecisionPower, Inc. All other company, brand and product names are the property and/or trademarks of their respective owners.