Contact
Doug Chalmers
DecisionPower, Inc
408 379-9200
dchalmers@decisionpower.com

CAMPBELL, CA AND BRASILIA, BRASIL — October 1, 2005 — DecisionPower™, the developer of MarketSim, and Communication Intelligence, a best in class international marketing consultancy, announce a partnership to expand agent-based modeling (ABM) to the Global 1000. MarketSim is ABM-based market simulation software that provides strategic market analysis capabilities for marketing decision makers in consumer driven, Global 1000 companies. Companies use MarketSim to solve and exploit complex and competitive business situations when making multi-million dollar marketing investments.

MarketSim, the industry's first agent-based modeling (ABM) software designed specifically for market modeling, helps organizations analyze and understand consumer behavior in their markets. Decision makers can quickly respond to critical, time sensitive market changes—analyze "what-if?" scenarios—and make decisions with greater confidence and accuracy to maximize their return on investment (ROI). Communication Intelligence is the first company in South America to provide advanced agent-based modeling and simulation capabilities.

"This is a breakthrough technology, and we are proud to be introducing it throughout South America." said Otavio Bocchino, President of Communication Intelligence. "Companies here will be able to see what truly drives consumer actions and then develop focused marketing programs that can be managed, monitored and leveraged for success."

"DecisionPower is fortunate to have such a strong partner in South America." said Jack Koch, Executive Vice-President of DecisionPower. "Communication Intelligence brings a wealth of experience and talent to this dynamic partnership. They have a quality organization with proven leadership in this vital and growing part of the world."

Agent-based modeling provides a bottom-up model of the market based on simple rules. It creates virtual consumers and then models their activities and thinking—all based upon an organization's existing data. ABM provides accurate and cost effective real-world consumer and competitive insight within the privacy of a decision maker s desktop PC. Unlike other techniques, agent-based modeling replicates the total dynamic of the market, including likely competitive activity. It creates simulated consumers, who are at the heart of the agent-based model and tracks their responses to various stimuli. The result is a very robust model of category that helps brand managers determine how best to launch new initiatives, plot competitive responses, fix underperforming products—even understand social networking influences (e.g., buzz).

About DecisionPower, Inc.

DecisionPower, Inc. is a pioneer and leader in simulated analytics software for consumer-driven Global 1000 companies. Founded in 1995, DecisionPower is a privately held company headquartered in Campbell, California. It partners with results-oriented companies who are best-in-class in their respective marketing specialties and vertical markets. DecisionPower serves industry leaders in consumer packaged goods, food and beverage, pharmaceuticals, automotive,financial services, media and entertainment, consumer electronics, high tech and retail industries. To learn more about DecisionPower, visit www.decisionpower.com.

About Communication Intelligence

Communication Intelligence is a world class consultancy specializing in delivering high-return management insights and marketing/communication intelligence that drives meaningful and measurable results. Based in Brasilia, Brasil, Communication Intelligence has built a strong team of experienced marketers and technical staff. It serves Brasil and the entire Latin American region of the world.