Contact
Doug Chalmers
DecisionPower, Inc
408 379-9200
dchalmers@decisionpower.com

CAMPBELL, CA—June 3-5, 2007—DecisionPower, Inc has agreed to join with The CMO Summit, a Marcus Evans program, focusing on addressing the growing challenges and issues of CMO's and top marketing executives from selected F100 companies. The CMO Summit will open June 3, 2007 at Green Valley Ranch Resort, Las Vegas, Nevada.

Chief Marketing Officers are facing growing challenges within their expanding role—from increased competition, lifecycle management, pricing pressure and the importance of delivering to changing consumer expectations. The CMO Summit addresses these pressing issues and DecisionPower will demonstrate how its technology and the application of its MarketSim™ software is used to help them win market share and build profitability—with new initiatives, improving ROI, and the building of sustainable strategic advantage.

The unique one-on-one format of The CMO Summit provides senior-level executives first hand knowledge of how DecisionPower's agent-based modeling (ABM) can be used effectively and efficiently within their organizations. MarketSim has proven to be very effective at helping consumer packaged goods companies (CPG) introduce new products and fight back competitive threats. Other industry leaders can now see how the technology can be applied to expand their business and extend their competitive advantage.

The meeting format offers a unique way for senior-level executives to meet with industry peers and best-in-class marketing technologists, including DecisionPower—to discuss opportunities, gain up-to-the-minute information from case studies within the industry and develop or strengthen business relationships. Keynote presentations, panel discussions, networking activities and think tanks led by senior-level peers and other professionals.

About DecisionPower, Inc.

DecisionPower, Inc. is a pioneer and leader in simulated analytics software for consumer-driven Global 1000 companies. Its flagship product, MarketSim, utilizes agent-based modeling (ABM) to enable users to create interactive, reusable market models—on the desktop—that most closely replicate real-life consumer behavior. MarketSim models allow marketing decision makers to quickly evaluate "What-if?" scenarios to reveal future outcomes before they happen to increase the odds of success, lower business risks and improve return on marketing investment (ROMI).

Founded in 1995, DecisionPower is a privately held company headquartered in Campbell, California. It partners with results-oriented companies who are best-in-class in their respective marketing specialties and vertical markets. DecisionPower serves industry leaders in consumer packaged goods, food and beverage, pharmaceuticals, automotive, financial services, media and entertainment, consumer electronics, high tech and retail industries. To learn more about DecisionPower, visit us at www.decisionpower.com.

DecisionPower, MarketSim and MarketSim Express are trademarks of DecisionPower, Inc. All other company, brand and product names are the property and/or trademarks of their respective owners.