Contact
Doug Chalmers
DecisionPower, Inc
408 379-9200
dchalmers@decisionpower.com
Agent Based Modeling Highlighted in “Marketing Calculator: Measuring and Managing Return on Marketing Investment”
CAMPBELL, CA—August 15, 2008—The latest book by Return on Marketing Investment (ROMI) guru Guy Powell is “Marketing Calculator: Measuring and Managing Return on Marketing Investment” (John Wiley & Sons; 2008).
Mr. Powell’s book helps marketers improve their strategic and tactical decision making to drive revenue, profit and market share. Agent-based modeling is a key component of driving improved marketing effectiveness in highly dynamic markets.
Agent-Based Modeling (ABM), the technique by which populations of individual consumers are simulated to measure their response to marketing across an entire product category, is at the heart of a new approach to ROMI analysis and DecisionPower’s flagship MarketSim product.
Visit www.Marketing-Calculator.com for additional information about the book.
About DecisionPower, Inc.
DecisionPower, Inc. is a pioneer and leader in simulated analytics software for consumer-driven Global 1000 companies. Its flagship product, MarketSim, utilizes agent-based modeling (ABM) to enable users to create interactive, reusable market models—on the desktop—that most closely replicate real-life consumer behavior. MarketSim models allow marketing decision makers to quickly evaluate "What-if?" scenarios to reveal future outcomes before they happen to increase the odds of success, lower business risks and improve return on marketing investment (ROMI).
Founded in 1995, DecisionPower is a privately held company headquartered in Campbell, California. It partners with results-oriented companies who are best-in-class in their respective marketing specialties and vertical markets. DecisionPower serves industry leaders in consumer packaged goods, food and beverage, pharmaceuticals, automotive, financial services, media and entertainment, consumer electronics, high tech and retail industries. To learn more about DecisionPower, visit us at www.decisionpower.com.
DecisionPower, MarketSim and AdPlanit are trademarks of DecisionPower, Inc. All other company, brand and product names are the property and/or trademarks of their respective owners.
