Contact
Doug Chalmers
DecisionPower, Inc
408 379-9200
dchalmers@decisionpower.com
DecisionPower Releases AdPlanit©, a Free Online Media Planning Tool for Mixed Media Ad Campaigns.
CAMPBELL, CA—October 15, 2008—AdPlanit announces the release of the first mixed media planning tool delivered to Small & Medium Sized Enterprises (SMEs) as an online service. It is built upon unique and proprietary simulation technology developed by DecisionPower over ten years in connection with some of the world’s largest marketing organizations, including Procter & Gamble, Unilever, Coca Cola, Dentsu and the Nielsen Company.
AdPlanit allows media-planners/buyers to “try before they buy”, by simulating any media plan on a virtual population of consumers representing the advertiser’s target audience. AdPlanit supports the use of the exact media types, vehicles, ad sizes and timing of a “real-world” plan.
AdPlanit assesses media plan performance, suggests improvements to a plan, and will even generate a plan for a user. AdPlanit takes into consideration the advertiser’s specific needs, including budget and time constraints, advertising goals, and the specifics of the advertiser’s target audience and business category. AdPlanit enables users to buy media with the confidence that they are making the right decision for their business.
About DecisionPower, Inc.
DecisionPower, Inc. is a pioneer and leader in simulated analytics software for consumer-driven Global 1000 companies. Its flagship product, MarketSim, utilizes agent-based modeling (ABM) to enable users to create interactive, reusable market models—on the desktop—that most closely replicate real-life consumer behavior. MarketSim models allow marketing decision makers to quickly evaluate "What-if?" scenarios to reveal future outcomes before they happen to increase the odds of success, lower business risks and improve return on marketing investment (ROMI).
Founded in 1995, DecisionPower is a privately held company headquartered in Campbell, California. It partners with results-oriented companies who are best-in-class in their respective marketing specialties and vertical markets. DecisionPower serves industry leaders in consumer packaged goods, food and beverage, pharmaceuticals, automotive, financial services, media and entertainment, consumer electronics, high tech and retail industries. To learn more about DecisionPower, visit us at www.decisionpower.com.
DecisionPower, MarketSim and AdPlanit are trademarks of DecisionPower, Inc. All other company, brand and product names are the property and/or trademarks of their respective owners.
