Simulation is a powerful way for people to grasp the complexity of their world. DecisionPower takes the simulation of individuals in a direction it has never gone before — as a tool that makes businesses smarter.
Will Wright
Creator of “The Sims
Co-Founder of Maxis
News and Articles

Read the latest about DecisionPower™, its products and its team.


Date Title Source
June 3, 2007 CMO Summit and DecisionPower Come Together at Unique 2007 Conference Press Release
February 26, 2007 DecisionPower CEO Leads the IIR 10th Annual ROMI Conference Press Release
November 13, 2006 DecisionPower Delivers MarketSim version 2.2 Press Release
October 16, 2006
DM News "DecisionPower, Inc and MarketSim" (80KB)
DM News
March 20, 2006 DecisionPower CEO to Speak at "The Conference on Marketing" Press Release
November 14, 2005
Forbes Magazine features DecisionPower and it's CEO in a consumer behavior article titled "Game Theory" (500KB)
Forbes Magazine
October 1, 2005 DecisionPower and Communication Intelligence Partner to Make Market Simulation and Consumer Analysis Tools Available Throughout Latin America. Press Release
March 1, 2005 DecisionPower and DemandG Partner to Bring Market Simulation and Consumer Behavior Analysis Tools to Fortune Companies Press Release
January 12, 2005 DecisionPower Releases MarketSim 2.0 Press Release
January 12, 2005 DecisionPower CEO to Speak at IIR Annual Conference Press Release
April 2004 Agent-Based Modeling: A Valuable Weapon for CMOs Marketing Magnified
March 2004 Agent-Based Modeling: In Search of the Holy Grail of Marketing Marketing Advocate
February 17, 2004 Veridiem and DecisionPower Collaborate on Marketing Effectiveness Solutions Press Release
January 2004
Dynamic Simulations Usher in New Era of Market Modeling (488KB)
Research Business Report
January 2004
Agent-Based Modeling: A Valuable Weapon for CMOs in the Fight for Their Lives (152KB)
EMM Group
February 2003 Getting Real with Simulation (84KB) Technology Watch
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