"The most practical application for agent-based modeling is in marketing. MarketSim helps confront the real challenge of exploring the unexpected consequences of consumer behavior."
Michael Duffy
Former Director, Analytics and Syndicated Data
Kraft Foods, Inc.
News & Articles
News and Articles

Read the latest about DecisionPower™, its products and its team.


Date Title Source
October 15, 2008 DecisionPower Releases AdPlanit©, a Free Online Media Planning Tool for Mixed Media Ad Campaigns. Press Release
August 15, 2008 Agent Based Modeling Highlighted in “Marketing Calculator: Measuring and Managing Return on Marketing Investment” Press Release
June 1, 2008 DecisionPower Delivers MarketSim version 2.6 Press Release
June 3, 2007 CMO Summit and DecisionPower Come Together at Unique 2007 Conference Press Release
February 26, 2007 DecisionPower CEO Leads the IIR 10th Annual ROMI Conference Press Release
October 16, 2006
DM News "DecisionPower, Inc and MarketSim" (80KB)
DM News
November 14, 2005
Forbes Magazine features DecisionPower and it's CEO in a consumer behavior article titled "Game Theory" (500KB)
Forbes Magazine
January 12, 2005 DecisionPower Releases MarketSim 2.0 Press Release
April 2004 Agent-Based Modeling: A Valuable Weapon for CMOs Marketing Magnified
March 2004 Agent-Based Modeling: In Search of the Holy Grail of Marketing Marketing Advocate
February 17, 2004 Veridiem and DecisionPower Collaborate on Marketing Effectiveness Solutions Press Release
January 2004
Dynamic Simulations Usher in New Era of Market Modeling (488KB)
Research Business Report
January 2004
Agent-Based Modeling: A Valuable Weapon for CMOs in the Fight for Their Lives (152KB)
EMM Group
February 2003 Getting Real with Simulation (84KB) Technology Watch
Privacy & Legal  |  Site Map     Home  |  Products & Services  |  Company  |  Support |  News & Events  |  Contact Us
© 2008 DecisionPower, Inc.