Company Overview

DecisionPower™ is a pioneer and a leader in simulated analytics software for Global 1000 companies that invest millions to billions of dollars annually in marketing. Our software accurately simulates real-life consumer behavior at the level of the individual, in a fully competitive market, to enable companies to make incisive decisions that increase their odds of success, lower their risks and improve their return on marketing investment (ROMI).

The DecisionPower team has been applying agent-based modeling (ABM) for more than 15 years in categories such as interactive gaming (SimLife), education (ActiveChemistry), science (NASA) and business (ProjectSim).

With the introduction of our flagship product, MarketSim™, DecisionPower revolutionized the marketing analytics industry by making detailed and complex analysis easily accessible to marketing executives, brand/product managers and market researchers from the convenience of their desktops.

Using agent-based modeling technology, MarketSim enables users to unify all relevant market, customer and competitive data into an interactive, reusable model that captures their market's "DNA." It provides the closest view into the reality of their marketplace.

Marketing decision makers can quickly run unlimited "What-if?" scenarios, see the outcomes and respond decisively when real-life market conditions change, unexpected events occur, and/or word-of-mouth "buzz" takes off. Through ongoing use and refinement, MarketSim models evolve from powerful business tools to essential corporate assets.

Founded in 1995, DecisionPower is a privately held company headquartered in Campbell, California. It partners with results-oriented companies who are best-in-class in their respective marketing specialties and vertical markets. DecisionPower serves industry leaders in consumer packaged goods, food and beverage, pharmaceuticals, automotive, financial services, media and entertainment, consumer electronics, high tech and retail industries.

To learn more about DecisionPower, email us at info@decisionpower.com.