Visualizing future scenarios helps organizations find the focus, voice and inspiration for their visions. Simulation — particularly of social phenomena — is essential to successfully translate vision into reality.
Rob Swigart
Scenario Developer, The Institute for the Future
Author of “Xibalba Gate”
Advisors

Vicki de Mey, Ph. D.

Vicki is a pioneer in applying visual, component-based technology to the development of software applications. She is the designer of the common architecture underlying DecisionPower products in decision support and education.

Prior to co-founding DecisionPower, Vicki was a research scientist at Apple Computer. She also worked for Intergraph Corporation in Hoofddorp, The Netherlands and in Paris, France. Vicki received her Ph.D. in computer science from the University of Geneva in Switzerland.

Jack Koch

Jack has had extensive experience in general management and sales and marketing for high-technology companies. He also serves on the boards of several private companies.

Prior to joining DecisionPower, Jack was VP of Marketing of the Network Adapter Division of 3Com, with worldwide responsibility for product strategy, product marketing, OEM sales and channel support of the $1 billion high-volume network adapter business. Before 3Com, Jack was Senior VP of Marketing, Sales & Customer Support at Digital Communications Associates, CEO of Dynatech Computer Power, President & Founder of KS&A Marketing, and a sales executive for IBM. Jack received his BS in Business from Miami University.

Michaela Draganska, Ph.D.

Michaela is Associate Professor of Marketing at the Stanford Graduate School of Business. Michaela teaches Marketing Research, and a PhD course in Strategic Marketing Models. Her research is aimed at enabling marketing managers make better decisions by developing econometric models of consumer and firm behavior. The emphasis of her current research is on the strategic effects of marketing decisions in a competitive environment. Specifically, she investigates how manufacturers optimally decide which products to sell, how to advertise them to consumers, and how to distribute them through retailers.

Michaela received her PhD in Marketing from Northwestern University’s Kellogg School of Management and her undergraduate degree in business administration from Humboldt University, Berlin, Germany. Her research has been published in leading journals such as Marketing Science, Management Science, Journal of Economics and Management Strategy, and Journal of Industrial Economics.

Stephen Gertz

Steve is President of Sage Associates, providing management consulting and investment banking services to early stage technology companies. Steve has more than thirty years of senior operating management and strategic consulting experience (at C-level positions) at both start-up and established technology-application companies, domestically and in Europe and Asia. Steve has served as CEO, President and board member of several venture-backed early stage companies where he defined and developed strategic direction for these companies. Steve is a former Senior Partner with Diamond Management & Technology Consultants (Nasdaq:DTPI), a global management consulting firm.

Steve currently lectures in the MBA program at the Lester Center for Entrepreneurship and Innovation, within the Haas School of Business, University of California at Berkeley. Additionally, he is an adjunct professor and advisory board member for both Entrepreneurship and Interactive Media Studies at Miami University (Oxford, OH) teaching Entrepreneurship. Steve received his B.S. in Physics from Miami University and his MBA from Long Island University.

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